Analyse your site easily with these Tools — Improve your UX
The right UX tools is crucial for success. Without the proper resources, your work may suffer and leave you feeling unsatisfied.
Lucky for you, we’ve consulted with top UX designers and put together a comprehensive guide of the best tools for UX designers on the market.
How To Choose the Right UX Tool?
We found four key aspects that matter when choosing the right User Experience (UX) tool:
- Usefulness: How well does the tool solve your problem?
- Usability: Is the tool easy to use on a day-to-day basis?
- Collaboration: Is it easy to share your work with others?
- Integration: Are there any integrations with other tools? Does it make the transition between design phases easy?
If you find a tool that exceeds your expectations in all of those four aspects congratulations; never let it go!
We describe 3 Tools that I used in my own applications.
- Google Analatics
- Hatjar
- Web Engage
Google Analatics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand.
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
Google Analytics is used to track website performance and collect visitor insights. It can help organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement and obtain other visitor information such as demographics. Small and medium-sized retail websites often use Google Analytics to obtain and analyze various customer behavior analytics, which can be used to improve marketing campaigns, drive website traffic and better retain visitors.
How does Google Analytics work?
Google Analytics acquires user data from each website visitor through the use of page tags. A JavaScript page tag is inserted into the code of each page. This tag runs in the web browser of each visitor, collecting data and sending it to one of Google’s data collection servers. Google Analytics can then generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions and more.
The page tag functions as a web bug or web beacon, to gather visitor information. However, because it relies on cookies, the system can’t collect data for users who have disabled them.
Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications. These features include:
- data visualization and monitoring tools, including dashboards, scorecards and motion charts that display changes in data over time;
- data filtering, manipulation and funnel analysis;
- data collection application program interfaces (APIs);
- predictive analytics, intelligence and anomaly detection;
- segmentation for analysis of subsets, such as conversions;
- custom reports for advertising, acquisition, audience behavior and conversion;
- email-based sharing and communication; and
- integration with other products, including Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager and Google Search Console.
Hatjar
If you’re using a data analytics tool to measure behavior like clicks, bounces, and conversions, it’s easy to feel like you’re tracking everything you need to know about how people use your website.
But what about all the action that happens in between? Hotjar is a product insights tool that gives you a real understanding of user behavior that analytics tools can’t track — things like hesitations, U-turns, and scrolls that don’t lead to clicks.
I’ve used Hotjar a lot over the years to dig into how visitors are interacting with websites I work with, and I’m always so impressed by the insights the tool can pull out. Here, I’ll cover what you can use Hotjar for, show you how to set it up, and walk you through the various features of the tool, so you can decide if it’s something that could benefit your strategy.
What is Hotjar used for?
Hotjar tracks how visitors use and interact with your website or product. As a business, you would use Hotjar to slip directly into your users’ shoes, see firsthand what their experiences are when using your site, and figure out how you can improve it for them. Using Hotjar is kind of like being your own mystery shopper.
Hotjar’s pricing plans are split into three packages that focus on the different reasons why you’d use the tool. Which one you choose to go with depends on what you plan on using Hotjar for (there’s also the option to build a custom package).
- Observe is the package to get if you’re interested in visualizations of how users experience your website or product (so you’ll have access to heatmaps and screen recordings).
- Ask is for user feedback.
- Engage (currently in beta) is for going one step further: hosting moderated user interviews to gain in-person feedback directly from users.
Web Engage
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user’s lifecycle and helps companies send messages via these channels:
- Web Messages
- In-app Messages
- Push Notifications
- Web Push Notification
- Email Marketing
- SMS Marketing
- Facebook Remarketing
According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.
WebEngage also offers what they call “Rolling Segments”, meaning criteria can be defined dynamically rather than on the basis of queries. Companies can segment audiences by:
- Who they are — User attributes
- What they do — User behaviour
- How they reach you — Technology they use
Why is WebEngage One Of The Top Emerging Marketing Automation Platforms
WebEngage’s user CRM stores data from user profiles or attributes and user actions are also known as events. It also has capabilities around in-depth data segmentation and personalization using user profile data, behavioral data, lifecycle events, 3rd party data from CRM, and logical constructs. The Cross-device tracking feature enables us to keep communication coherent and contextual, making a more personalized and relevant experience. WebEngage also offers “Rolling Segments”, where criteria can be defined dynamically rather than based on queries. Companies can segment their audiences by User attributes, User behavior, and Technology used.
Let us look at other notable features of Webengage that sets it apart from the competition:
- Personalization — Each customer has different preferences and buying habits. So, they want to be treated like an individual which will be easier if you use WebEngage. The personalized push notification and email campaigns also facilitate the process.
- Optimised Upselling — Tickets, products, and returns will speak volumes about the customer buying trends. With WebEngage, you will be able to strategize your upselling campaigns effectively.
- Less Exit Rate — WebEngage will tell you about the purchasing details and leads getting bounced. Analyze the data and set up campaigns to bring them back to reduce the rate at which they are leaving your page.
- Identify Top customers — Allocate your resources in a better way to make sure that your top customers are getting the attention they deserve, which will lead to higher customer retention.
- Set up Better marketing Campaigns — When you know your customers, and their choices, you know who to target and how. Leads can also be nurtured in a better way for more conversions.
